How it works
No magic number. Just signals you can explain to a client.
You answer ten short steps. Each answer becomes a weighted signal, and the result is a range with the reasons attached — so you can defend the number in a conversation.
What moves your price
Scope of work
Deliverables, volume and requirements you described for this specific service.
Project complexity
How much strategy, problem solving and coordination the work needs.
Estimated workload
Your hours if you know them, otherwise an estimate from timeline and scope — always labelled as an estimate.
Business impact
What the work is worth to the client's business, not just what it costs you to produce.
Client context
Client type and location: bigger usually means more process and accountability, not automatically more money.
Market context
Your market and your client's market, blended and deliberately dampened. Geography is never a judgement about your quality.
Urgency
Tight deadlines reorder your other work, so they show as a visible factor.
Experience
Years and completed projects count — but only partially if the experience isn't in this service.
Portfolio strength
Visible proof makes premium pricing defensible. Weak proof pushes buyers toward comparing you on price.
Revisions and deliverables
Open-ended revisions carry risk, and the price carries that risk with them.
12 weightings drive the model, and each one is configurable in the project's pricing configuration rather than buried in the interface.
How the portfolio score is built
We read the publicly accessible pages of your portfolio and score twelve dimensions out of ten. If a page can't be read, we say so rather than inventing findings.
Positioning
Who you help, what you do, your specialisation and the problems you solve
Services
Clearly described services with scope and outcomes
Case Studies
Real projects with context, approach and outcome
Results
Measurable outcomes: traffic, leads, conversions, revenue, cost or performance
Proof
Testimonials, reviews, certifications, awards, recognisable clients
Work Samples
Visible examples of actual work
About Section
A credible human story and relevant background
CTA
A clear next step: book a call, contact, request a quote, hire me
Trust
Contact details, real identity, process, pricing transparency
Clarity
Readable, scannable content without jargon overload
Professional Presentation
Considered structure, headings, imagery and consistency
Conversion Readiness
A path from interest to enquiry without friction
Three things this tool won't do
- Tell you a single price is universally correct — pricing is contextual.
- Invent portfolio findings it couldn't actually verify.
- Tell you to discount. Reduce scope before you reduce price.